MARKETING

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Online Marketing

Why You Need To Market Your Business Online

What Is Online Marketing

It is essentially about two simple things:

  • Promoting Your Business Via The Internet
  • Building Profitable Relationships

Why Do You Need It?

Over the last 10 years the Internet has become part of our lives. People use the Internet to search for everything, especially: local businesses and local information.

If you’re not where your customers are looking you’re going to lose out to those competitors who are…?

  • 97% of American Internet users use the internet to shop
  • 90% of online commercial searches result in offline purchases
  • 82% of local searchers follow up offline via an in-store visit, phone call or purchase
  • 74% of Internet users perform local searches
  • 61% of local searches result in purchases
  • 80% of Internet users would rather use the Internet and local search than phone books

And they’re not just searching for local businesses on their computers…

5 Times More Searches Are Carried Out On Mobile Devices Than On PCs as over 5 billion people globally own a cell phone

What Does This Mean For You?

  • You can reach many more potential customers through Internet Marketing
  • You can do this more cheaply than through traditional methods such as print ads/Yellow Pages
  • You can be faster and more flexible with Internet Marketing than with those traditional methods
  • You will get a far better ROI with measurable results

Effective Online Marketing Includes:

Effective Web Design

Search Engine Optimization

Mobile Website Marketing

Google Places Optimization

Social Media Marketing

Reputation & Brand Management